Leveraging Google Ads for Lead Generation
If you’re looking to reach customers when they need you most, a Google Ads campaign might be the perfect fit for your business. Think about it . . . what do you do when you’re looking for a company that provides a specific service? Chances are you pick up your phone or head to your computer and search for “X near me.” Well, that’s what your customers are doing too! And one of the best ways to have your business be at the top of their search results – and top of mind – is to run a Google Ads campaign. Why? Because Google ads are the first thing displayed on the search results page. With Google Ad,s businesses of all sizes have the opportunity to gain top exposure.
Google Ads Campaigns that Quickly Drive Leads to Your Website
Our Google Ads specialists will get your ads in front of the ideal audience at the right time – when they’re looking for businesses like yours. We zero in on the terms people would use related to your services, like kitchen remodeling near me or dumpster rental near me. Once we have identified the best terms for your business, we craft compelling ads to entice that all important click, i.e., lead. And unlike search engine optimization techniques for online visibility which take substantial time, a Google Ads campaign can be up and running, placing your website in eye catching positions in no time at all.
Wondering Exactly this Lead Generation Tool Works?
Let us break it down for you. We create an advertising campaign that triggers your ad to be shown in the search results at the time someone is looking for services like yours. That potential lead sees your ad and is enticed to click on through to your website. They land on a page with content that hits their pain points and highlights how you can help. Your contact information (phone, email, address) is prominently displayed on the landing page, along with lead generation capture opportunities. That click brought someone to your site that likely would not have come there without it. It generated a new, potential lead.
You pay every time someone clicks on one of your ads. You control your Google Ads daily budget, which you can increase or decrease at any time. You can ask us to stop, pause or re-enable the campaign at any time. Each month, we provide you with reports on how the campaign is performing and communicate with you on how the leads were that month.
Your ROI Matters to Us – That’s Why We Charge Flat Monthly Fees with NO Percentage of Ad Spend
At Build More Leads, we want to generate the best return on your advertising investment. Our experienced specialists help you determine the most effective budget based on how much you can spend and how expensive the clicks in your market and industry are. Unlike other companies that charge a percentage of your ad spend, we charge a set, flat monthly management fee based on the amount of work needed to reach your lead generation goals. This fee accounts for the competitiveness of your market and the ongoing work involved. It does not include your actual costs for the clicks – that is billed directly by Google. There is also initial campaign onboarding, for which you will be charged a campaign set-up fee. We believe you should pay us for our work, not pay us a portion of your advertising spend.
What Our Google Ads Services Include
Google Ads Onboarding
- Audit of your website to identify potential landing pages or the need to create new landing pages
- Creation of new landing pages based on audit (if necessary)
- Identifying the best search terms related to your services
- Ad creation
- Google Ads campaign setup
Monthly Google Ads Management
- Monitoring campaign
- Adjusting keyword bids
- Creation of new ad copy to test as needed
- Building of negative keyword list
- Analysis of engagement
- Review of Google Analytics
- Monthly reports
Our company’s strategies help small businesses generate the leads they need to grow.