Video Marketing Tips for Contractors and Home Builders

In today’s attention economy, you need to be strategic if you want to stop someone from scrolling past your social media posts, as well as stand out in Google’s search results. And one of the best ways to do that is with an eye-catching video. This marketing medium is particularly powerful for contractors and home builders as video is a perfect way to showcase your capabilities and craftsmanship.

Why Video?

People love visuals and can identify with them more quickly than they can with text. So video is the best way to grab the attention of potential customers.
Videos evoke emotions. Show a good before and after, or demo through completion, to help prospects envision how their projects could come to life.
Unlike a photo, videos engage not only the sense of sight, but also sound, which can help you tell your brand’s story and persuade your audience.

Videos Enhance Your Overall Marketing Initiatives

By correctly leveraging video in your marketing plan, you can gain a host of benefits, including:

Boosting Website Traffic – People engaging with your video on social media may then visit your website to learn more about your work and services. If you create a video on the latest trend or a remodeling tip, you can transcribe the video and add in some SEO to help expand your online visibility and drive more traffic to your website.

Grow Your Social Media Presence – Posting engaging videos, and promoting them on your social media channels, can help with visibility and engagement, expanding your followers and overall online visibility.

Convert Leads into Customers – Videos are an ideal way to introduce prospects to your brand and the value you provide. Educating helps turn leads into customers.

Here Are Some Tips to Help You Get Started with Video Marketing

Research Your Audience

Know the challenges prospective customers are facing and how you can help solve them. For example, have they dealt with contractors that are not responsive? Then talk about how you communicate with your clients throughout every step of the project. If they are having difficulty coming up with the best kitchen layout, give them examples of how you have helped design a kitchen floor plan that optimizes space and function.

Brainstorm Video Topics

Think about filling your customer’s feed with topics they can connect with. Do they want to know the latest trends in bathroom remodeling? Are they looking to see how to maximize outdoor living space? It’s important to develop an editorial calendar so you can organize what you are going to video and when.

Choose Who Will Be Videoing

Will you be taking the videos yourself on the job site? Can you trust the task to your workers? Should you bring in a professional? We like to mix it all up with our clients. On site, progress videos taken by contractors and home builders themselves can really help prospects learn about who they will be working with. Walk-throughs with a lot of movement are probably best handled by professionals. Drone video and videos that compile images are also best left to the pros.