Taking Photos of Your Projects Is Critical

The best way to showcase your team’s skills and craftsmanship is through visuals. Photos give prospective customers a glimpse of the quality of your work and the attention to detail you bring to each project. Great examples of your capabilities can do wonders to set you apart from the competition.

Types of Photos to Take

We recommend our clients take a variety of photos, including:

Before, In Progress, and After

After images are the all important shots as they highlight your services. When shown alongside before photos, they demonstrate the transformational aspect of your work. Plus, showing the photos side-by-side enables future customers to see the potential of their own space. By showing them the possibilities, you help them envision what your team can accomplish. We also recommend in-progress shots because they are great filler for your social media feeds while you’re waiting to get those all key after images.

Wide Angle Shots

Wider photos of the space provide an overview of the project, giving prospects a better understanding of the scope of the work and your capabilities.

Close Up Shots

Tight images call attention to detail work, high-end finishes, and your craftsmanship.

Photo Taking Tips

• Carefully frame the picture to focus on the subject matter 
• Take Before & After images from the same angle
• Keep extraneous items and objects out of the “after” shot – clean away the clutter
• Use a flash on a cloudy day or in low light
• If possible, use a wide angle lens or a drone to capture overviews
• Shoot away from the sun to avoid backlighting
• Find a unique perspective

Taking photos throughout the lifecycle of projects is an incredible marketing tool to demonstrate your skills, provide social proof, help prospects visualize their own projects, and set you apart from the competition.

Want to up your marketing, reach, and number of clients? 

We create custom packages to help you line up new prospects — call today for more information.