Are You Showcasing Your Work in the Best Light Possible?

Today’s homeowners are savvy. They do their research before they spend their money on any home improvements. And one thing they look at before they open up their checkbooks and sign on the dotted line is the quality of your work. So it’s important to make the effort to feature your capabilities in the best light possible.

Here are 6 tips we’ve found work to capture and convert leads:

1. Create a portfolio section on your website where you can highlight your craftsmanship and the variety of services you offer.
2. Add a featured projects section to your website where you can provide more in-depth information about each project, along with before and after photos to demonstrate the transformation you constructed.
3. When taking photos and videos, use a high-resolution camera and make sure spaces are free of clutter and items that will detract from your work. Zoom in on interesting details. When doing interior work, invest in staging to help people envision how the space will look when it’s lived in.
4. Post photos and videos of your work on your social media channels, especially Facebook, Instagram, and your Google Business Profile.
5. If you are doing exterior work, consider taking drone footage to capture a different vantage point. 
6. Load a tablet with photos and videos of your projects to quickly pull up and show to prospects during your initial meetings.

The minimal effort these actions require can produce incredible results. In our experience, they can make all the difference as to whether someone will hire you for their home renovation project.