Smart Marketing Strategies for Service Based Businesses

We help service based businesses grow with the right mix of the right marketing tools used the right way.

Nothing is more frustrating than spending marketing dollars and not seeing results. At Build More Leads, we always have our eye on your ROI. Every marketing plan we develop is personalized for the client’s unique needs and goals. No cookie cutter approaches or fixed marketing strategy. Just fluid plans that we adjust accordingly to make sure we are making the most of your budget.

We spend the time upfront learning about your business, the competition, and your ideal clients. This deep dive gives us the foundation we need to select the right marketing channels and craft the perfect messaging to generate leads to grow YOUR business.

The Marketing Tools You Need to Succeed

Logo Design and Branding

First impressions matter. And your branding is the first thing people will notice about your business. You want your brand to tell a story about your company, from your logo to your website to your social media presence. We break down your company’s vision, mission and purpose and create branding that is memorable, versatile, and appropriate for your business across all marketing channels.

Website Design

Your website is your most important marketing tool. It’s how people find you and where they go to learn more about your business. You might not realize it, but great web design requires a team of designers, developers, writers and search engine optimization pros. Because we have them all, Build More Leads is your one-stop-shop for a website that’s intuitive, engaging, functional across all screen sizes and devices, and on the radar of search engines like Google.

Content that Captures Attention

If you want to drive online visibility for your service based business, you need more than just eye-catching website design. Your site needs to be built to capture the attention of Google. Our SEO specialists ensure your website is search engine friendly through content driven around researched search terms and carefully planned technical coding. Our monthly monitoring makes sure everything is running smoothly and according to plan.

Social Media Management

Over the years, we’ve developed social media strategies that help service based businesses shine and generate real leads. While likes are nice and branding is important, engagement is what we’re really after. Our social strategies are proven to not just increase online presence, but boost bottom lines through lead generating techniques. They’re the secret recipe to our marketing mix!

Google Advertising

Sometimes the best way to drive leads fast is through a carefully crafted Google Ads campaign. Our Google Ads specialists will get your business in front of your ideal audience when they’re looking for businesses like yours by zeroing in on the terms people would use related to your services and creating ads to entice that all important click, i.e., lead. The best part: a Google Ads campaign can be up and running, placing your website in eye catching positions, in no time at all.

LinkedIn Marketing

Many service based businesses, particularly B2B companies, benefit from marketing on LinkedIn. With over 700 million professionals, LinkedIn is a great channel for connecting with key decision makers. We’ve created a LinkedIn lead generation system that helps our clients find the perfect prospects, start conversations with them, and develop valuable relationships.

Examples of Our Work for Service Based Businesses

Business Coach

This client is the perfect example of our fluid marketing mix strategy. Throughout our working relationship, we’ve built a new website that immediately calls attention to services, developed optimized thought leadership content, managed social media, conducted LikedIn marketing efforts, and handled monthly email campaigns – successfully driving leads.

Therapist

We designed and developed a website that promotes a very narrow niche. Our SEO driven content and design has expanded the client’s online visibility and visitor engagement, continuously helping to drive new leads.

Cafe

It’s soup to nuts for this food service client who we’ve been working with for years. During the course of our ongoing business relationship, we have built a new website with content that drives great visibility on Google, provided overall marketing strategy services, and managed a Google Ads campaign.

Lawyer

While this client was making a name for herself in the employment law area, she didn’t have a website to showcase her expertise. We helped her develop a web design and craft the right content to let prospective clients really gain an understanding of her vast experience.

Law Firm

The firm was looking for a refresh, so we helped them update their branding and carried that over to a new website build that showcases the lawyers’ expertise in healthcare defense and generates top online visibility on Google.

Bakery and Cafe

A downtown staple for years, this cafe wanted to build a website that let customers know about its full service offering, featured images of its baked goods and dishes, and allowed for online ordering. We developed a site that hit the mark on all three needs.

Advisory Firm

This client was branching out to start her own advisory firm and needed guidance on how to set up the website, as well as assistance with its content. We conducted keyword research/analysis and provided her with a map for the site build, as well as helped create content to capture Google’s attention and let prospects understand her expertise and services.

Fitness Center

This boutique fitness studio was looking to drive results with a new website and targeted social media campaign. We developed a website that showcases the studio’s holistic approach and customized client programs. Once the new site was up and running, we started building a Facebook and Instagram presence that generates leads by focusing on tried and true exercise techniques that work, the studio’s mental and philosophical holistic approach to fitness, and more importantly imagery of clients having fun while getting fit.

DENTIST

A second-generation dental practice was looking to expand its visibility across social media. We started by branding the practice’s Facebook and Instagram pages, then moved on to monthly management developing graphics and posts that are generating likes, shares, comments, website visits, reviews – and most importantly leads.

SCHEDULE YOUR FREE CONSULTATION TO LEARN HOW OUR FIRM’S CAREFULLY CRAFTED MARKETING STRATEGIES HELP SERVICE BASED BUSINESSES BUILD MORE LEADS.