Websites Designed to Drive Leads
Every business, no matter how big or small, needs a website. Not only is it your most important marketing piece, all other marketing initiatives build upon it. But simply having a basic website hoping it will generate leads isn’t enough. A website built without a strategic design, content and SEO plan won’t drive prospective customers and you’ll have wasted money, time, energy, and resources. Unfortunately, this is an issue we see with so many of our clients in Bergen County and surrounding areas time and again. You need a website that breaks through the clutter, quickly grabs attention, and evokes trust if you want to build your customer base.
We Understand How Web Design and Development Impacts the Customer Experience and Your Lead Generation Initiatives
Great web design requires a diverse team – designers, developers, writers and search engine optimization pros. And at Build More Leads, we have them all. Working together, our experienced team blends impactful frontend design and easy to read copy with SEO and high quality backend programming. The result is a website that’s intuitive, engaging, functional across all screen sizes and devices, and on the radar of search engines like Google and Bing.
The Design
All of our websites are clean and goal driven. Our designs incorporate:
- Easy navigation with a simple menu design and the ability to quickly move through the site.
- A responsive format that fits well on smartphones, laptops, desktops and any other display.
- A consistent color scheme that aligns to branding.
- A layout that carefully considers the user experience focusing on who the user is and what their needs are, as well as the activities being carried out on the site.
The Content
When it comes to website content, it’s all about being authentic, honest and engaging. Today’s shoppers are savvy. They see through the superlatives and fluff. We hone in on what your ideal customer wants, then highlight the unique qualities of your business in a polished, conversational voice that resonates with needs and pain points. Every word, phrase and headline is carefully written to promote your business in easy to understand copy that emphasizes what matters most.
SEO
No website is considered complete without search engine optimization (SEO). It’s the key to your website’s visibility on Google and Bing. We’ve developed a system around all the important SEO touch points so that you can break through the clutter. Our mix of technical SEO, content marketing, link building, and data analytics helps position your company in the search results.
Website Development
Good web design isn’t just about what a site looks like, or feels like; it’s also about how it works. Our skilled developers utilize popular content management systems and numerous development tools to ensure your site loads quickly, is easy to navigate, and most importantly, can be found when prospective clients are searching for services just like yours.
While our websites are user-friendly, engaging and high-performing,
more importantly they do what you need your website to do: help you build your business!
Our company’s strategies help small businesses generate the leads they need to grow.